4K cameras

Naturally, the advent of affordable 4K cameras is a boon for videographers, who need to adapt to shifting standards in order to survive, but the format also provides a new tool for the still photographer’s arsenal. A frame of 4K video is equivalent to an 8-megapixel photo, more than enough to produce an 8x10-inch print or even a cover of Vogue.

Sony Alpha a7 III

  • 24MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • 693-Point Hybrid AF System
  • UHD 4K30p Video with HLG & S-Log3 Gammas
  • 2.36m-Dot Tru-Finder OLED EVF
  • 3.0" 922k-Dot Tilting Touchscreen LCD
  • 5-Axis SteadyShot INSIDE Stabilization
  • ISO 204800 and 10 fps Shooting
  • Built-In Wi-Fi and NFC, Dual SD Slots
  • USB Type-C Port, Weather-Sealed Design

Sony Alpha a99 II

  • 42MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • 0.5" 2.36M-Dot XGA OLED Tru-Finder EVF
  • Internal UHD 4K Video & S-Log3 Gamma
  • S&Q Motion in Full HD from 1-120 fps
  • Hybrid Phase Detection AF System
  • ISO 102400 and 12 fps Shooting with AF
  • 5-Axis SteadyShot INSIDE Stabilization
  • 3.0" 1,228.8k-Dot Tilting LCD Monitor
  • Built-In Wi-Fi & NFC; 14-Bit Raw Output

Sony Alpha A9

24.2MP Full-Frame Stacked CMOS Sensor
BIONZ X Image Processor & Front-End LSI
693-Point AF System & 20 fps Shooting
Blackout-Free Quad-VGA 3.7m-Dot OLED EVF
Internal UHD 4K Video Recording
5-Axis SteadyShot INSIDE Stabilization
3.0" 1.44m-Dot Tilting Touchscreen LCD
ISO 204,800, Silent Electronic Shutter
Built-In Wi-Fi/Bluetooth, Dual SD Slots
Integrated LAN and PC Sync Terminals

SONY ILCE-7M3

  • Image sensors and innovative image processing systems further enhance the image quality.